Ida: a sustainable soul

The new eco-friendly and customizable seating line by Sititaly is called IDA. The Italian company, a strategic partner of companies for the design, production and marketing of printed polyurethane furniture chairs, presents at Interzum 2025 a new creation that combines style and functionality as usual for the brand.

IDA has an innate vocation for renewal. This clean and elegant armchair is designed with a rigid structural shell that has a high number of components that can be reused even more than once. This means that the customer can let his imagination run wild and renew IDA several times with a practical kit consisting of flexible foam and coating.
 
But that’s not all: those who choose IDA can customize it with a limited investment, taking advantage of the carrier shell.

Even at the end of life, IDA remains virtuous. Being mono material, the armchair can be disposed of with extreme ease and without complicated separation of its elements.

The comfort of IDA comes from the design of its enveloping line and the careful selection of materials used for its realization. Sititaly’s commitment to the dissemination of the sustainable seating philosophy is reflected in the choice to also manufacture its products with RECYCLED flexible polyurethane foams or MDI polyurethanes, and the use of expansion processes which do not involve the use of toxic substances.

Meet at Interzum 2025 to see and try IDA in booth A-052 in Hall 4.2, where Sititaly is waiting for you to show models, inspirations, functionalities and customization possibilities of its made in Italy chairs.