Guaranteed success for your trade fair appearance

Post-Fair Leads

At first glance, your trade fair appearance at interzum 2025 is a complete success. But apart from the visitors who came to your stand, how many of the trade fair participants did not visit your stand? The reasons for this could be a busy schedule, a wrong turn or a lack of visibility for your brand. You can now reach these potential customers with Post-Fair Leads!

Post-Fair Leads successfully brings visitors and exhibitors together even after the trade fair. The new technology combines movement data with interests. This identifies visitors who are interested in your offer but were not at your stand. And it's that simple:

Entering the offer information

Exhibitors provide information about their offer during the registration process.

Recording the interests of visitors

Visitors indicate their interests when purchasing tickets or via the trade fair app.

Analysing transaction data

Visitors scan their badges at the stands they visit. The analysis of the scanned data and their movement profiles shows whether a stand was missed despite interest.

Sending personalised e-mails

Two weeks after the trade fair, these visitors will receive a personalised e-mail with information on interesting offers and contact details of the recommended exhibitors.

A complete trade fair success with Post-Fair Leads

With Post-Fair Leads, you can reach potential visitors who are interested in your products but who missed you at the trade fair itself − the insurance policy for your successful trade fair presence!

Information brochure (.pdf)